Privacy Policy

PRIVACY STATEMENT AND INFORMATION TEXT ON THE POLICY ON THE PROTECTION AND PROCESSING OF PERSONAL DATA

In the remainder of this text, we refer to our company RUKE Technologies BV (Heidedreef 51, 2970 Schilde, Belgium, VAT BE0700668018, company number BE0700668018, registered in RPR Antwerp), as "Our Company".

Our Company respects your privacy. We handle the data you provide to us with the utmost care. This privacy statement provides you with information about the personal data that Our Company processes when you visit our website.

Orders & Invoices

When you place an order with Our Company, your payment details will be processed by our payment service. At Our Company you can pay for items in different ways. The data that is processed depends on the chosen payment method. This includes information about the transaction, the payment method, and the store where you made the payment.

This information is used to process payment prior to purchase so that we can enter into the contract with you. Your payment information can also be used to identify and detect fraud. We have a legitimate interest in processing your personal data for such purposes.

In addition, we may also use this collected data for analysis purposes. We have a legitimate interest in using your personal data for such purposes, as it allows us to understand how our customers use our services and then improve and optimize them.

You can also place orders if you want to buy items in large quantities. We need your name and phone number to keep you informed of the status of your order and to prepare the order. We process this data when drawing up the purchase agreement with you.

If you need an invoice for your (business) administration, you must enter your company's details during the ordering process on the webshop. When issuing invoices, we are required by law to request the VAT number and address of your company, as well as your contact details (including your name and telephone number).

Because we have a legitimate interest in ensuring that we maintain a thorough and orderly structure in our records, it is also possible that we create a profile for you in our system. We will then link all the invoices we have created for you to this profile.

The provision of personal data for this purpose is not mandatory. If you don't provide personal information, we won't be able to process your order and create invoices for you

Ask a question or file a complaint

Our Customer Service is at your disposal to answer questions and resolve complaints. You can reach them by phone, via our site or by email. If you have a question or problem that you would like to report, we will ask you for your name, email address, telephone number and any other information necessary to deal with your question or complaint. We believe that we have a legitimate interest in processing your personal data for this purpose. We want to respond to your questions and complaints in a friendly and fast manner and will also keep you informed of the status of your question or complaint. This is part of our service and customer experience.

The provision of this personal data is not mandatory. If you do not provide personal data, we may not be able to process or respond to your question or complaint.

Record phone calls

If you call Customer Service, the call may be recorded. You'll be notified before your call is answered, and you'll have a chance to hang up.

We record phone calls to ensure call quality and improve our service we provide over the phone, with the aim of supporting callers even better. We use recordings for the following purposes: guiding, training, supervising, following up on the quality of conversations and/or assessing our staff.

Only necessary data will be recorded and stored for the period necessary for this purpose. The recorded call data will not be used for other purposes, unless we are obliged to do so in order to comply with a legal obligation.

The legal basis for recording telephone conversations between Our Company employees and customers who contact Our Company by telephone is Our Company's legitimate interest in being able to properly perform the above-mentioned activities.

Visiting the website - cookies

Our Company uses cookies and other techniques on its site to optimize your user experience. More information about this can be found in our cookie policy:

https://www.ruketechnologies.com/cookie-policy

Our website contains links to other sites such as Facebook, LinkedIn and Instagram. This Privacy Statement applies only to our website. We encourage you to also read the privacy statements of other relevant websites.

Wishlists

If you have seen nice articles on the website of Our Company, you can add these items to your wish list. You can print your wish list or just send it to yourself by email. We want to make shopping at Our Company as fun as possible and help you find the items that are right for you. We also have a legitimate interest in providing your email address, so that we can send you your wish list.

Newsletters

If you would like to receive the latest news about our articles, offers and tips and trends, you can subscribe to our newsletters. We believe it is important to communicate with our customers in a personal and relevant way. That's why we want to personalize the newsletter based on your data and interactions. When you sign up for our newsletters, you give us permission to use your email address to send you personalized newsletters and other promotional emails.

For this purpose, we may process the following data:

• Information about the articles you have viewed on the internet (if you have accepted marketing cookies), your interactions with the newsletters and, if applicable, your participation in promotions. We ensure that our newsletters are more in line with your interests by using segmentation and data analysis.
• If you have shared information, such as your name and date of birth, we use it to make the newsletter more personal and to send you a birthday email, for example.

If you are a member of our loyalty program and you are also subscribed to the newsletter, we may use your personal data, the information about your use of the site and app, participation in the loyalty program and purchases in the webshop to further tailor the newsletter to your preferences. In that case, we will personalize the newsletter based on the approval you gave when you created your account.

You can unsubscribe through any newsletter you receive. When you unsubscribe from the newsletter, it may take up to two weeks for your unsubscribe request to be processed.

Transactional Emails

In addition to newsletters, we also send transactional emails. These are non-commercial emails that we send to inform you about your interactions with us. This includes order confirmations, emails for account verification and/or password resets, or emails with important information, such as changes to our terms and conditions and satisfaction surveys.

We send these emails because we think it is important to offer our customers a quality service, in which we convey important information as clearly as possible. Therefore, we have a legitimate interest in sending such transactional emails. To prevent unsolicited mails, we always take into account the purpose of the communication and only send important information about your interactions with us.

Other Optional Emails

Our Company may contact you in certain cases (e.g., based on your purchases) with relevant questions or information about a purchase. We do this to ensure the quality of our articles and service or to provide you with information that you may find relevant. If you do not wish to receive such communications or no longer wish to receive such messages, you can unsubscribe at any time using the option at the bottom of each email.

Social Media

Our Company uses social media to keep you up to date with the latest articles and promotions. You can follow us on platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok and YouTube. While Our Company does not require you to agree to the terms and conditions for the use of social media, you must agree to the terms and conditions of the social media platform in question.

Our Company uses advertising opportunities on social media platforms. We show you ads based on data that the social media platforms collect with your consent. This can be the information that you follow us, are interested in our articles or live in a certain region. Our Company has no control over what data social media platforms collect about you. The terms and conditions (including the privacy policy) under which your data is collected can be found on the websites of the social media platforms.

If you have agreed to sign up for our newsletters, we will match the email address where you receive our newsletter with the email address you use on social media such as Facebook, Instagram, Pinterest, TikTok or Google. This is encrypted and anonymized, which means that we do not give your email address to the social media platforms. A match will only happen if you use the same email address for the social media platforms. We can then show you relevant ads or make sure you don't see ads that you don't find interesting. If you have not given your consent, we will not take any action.

My Company Account

You can create a My Our Company account on our website. It is not possible to enroll in the My Our Company program without providing your personal data. It goes without saying that you are not required to create a My Our Company account.  By creating an account for the My Our Company program, you can take advantage of a number of opportunities. For example: viewing your current and previous orders, interacting with your current tickets at our Customer Service, consulting your personal data...

In order to register and manage your My Our Company account, we process your name, email address and password. In addition, we also collect technical data such as the registration date, the last login date and the geolocation of the login (based on the IP address). We process this personal data to enable the use of My Our Company and the technical platform and thus to be able to execute our agreement with you.

We may also use your location data to optimize advertising, such as sending targeted newsletters tailored to the area near you.

The personal data stored after registering for a My Our Company account will be kept for as long as your account is active.

Digital Loyalty Card

When you create an account, you will receive a digital loyalty card (if you are 16 years or older). If you buy something from Our Company and it is placed on your digital loyalty card and you can take advantage of a number of extra benefits when promotions are running. For example:

• You'll be the first to know about new offers
• You will receive benefits and offers adapted to your customer profile.

When you use your digital loyalty card, we process data about your in-store purchases. We process this data so that you can use the My Our Company program and we can perform our agreement with you.

Personalization

If you participate in the My Our Company program, we may also use your information to personalize your user experience, for example, by tailoring the content of the site to your interests and sending you personal messages or short questions. To personalize your user experience, we use personal information such as your name, age, and your use of the site. We do this by means of cookies and other trackers and your purchases and online orders.

You also have the option to share your wish list with us. The terms and conditions of the promotion will be stated on the site during the promotion. By sharing your wish list, you're also making the items on your list available for the personalization analytics mentioned above. This allows us to personalize our product experience even further by tailoring the content of the site and newsletter to your interests.

By creating a My Our Business account, you agree to the use of your data for personalization purposes. You can change your consent to personalization at any time in your My Our Company account.

Analysis

We may also use any of your collected data within My Our Company for analysis purposes. We do this on the basis of our legitimate interest in understanding how our customers use our services so that we can then improve and optimize them.

Additional purposes

In addition to the commonly used applications quoted, we also process personal data for purposes aimed at the operational operation of Our Company:

• In order to comply with the obligation to inform based on the relevant article in the Law on the Regulation of Electronic Commerce and other applicable legislation;
• To conduct business relationships between partners, suppliers, resellers, and service providers;
• In order to make reports in the context of partnership or membership agreement;
• In order to develop business strategies and make business plans;
• For the purpose of conducting interviews and evaluating applications;
• To establish, execute, manage and, if necessary, terminate business relationships and/or agreements;
• To create user accounts for staff;
• In order to create participant records in case of participation in an event on behalf of the company;
• In order to create enrollment and certificate records for the education and/or education/training of personnel;

Links to other websites

Our websites contain links to other websites. We have no control over these websites, their operators and whether they comply with data protection laws. Our Company is not responsible for the content of websites reached through such links (and the content of other websites reached through these links) and has no authority to control the content of such websites reached through such links.

How do we handle children's data?

Our services are not directed to children. If you are under the age of 16, please ask your parent(s) or guardian(s) for permission so that you can use our articles and services.

Protection of your personal data

Our Company handles your personal data with the utmost care. We have taken various technical and organizational measures to protect your personal data against loss and unlawful use. For example, we have secured our systems and applications in accordance with the applicable information security standards. This also applies to third parties acting on our behalf.

Who do we share your personal data with?

We may share your personal data with other websites of Our Company. Our Company may also engage third parties in the performance of its work. These third parties include, for example, marketing experts who support us with actions and promotions, partners who deliver orders to the Our Company online shop, and technical service providers who manage our customer base and online shop. These third parties may only use your data for the performance of the services in question. We ensure that these third parties handle your data with care and comply with the applicable laws and regulations. We do not pass on your data to third parties for advertising purposes.

However, our Company will share your personal data with supervisory authorities, tax authorities and/or investigative authorities, if it is legally obliged to do so.

Transfer of personal data to countries outside the EEA

Our Company relies on third parties, such as technical service providers and transportation companies, to offer and deliver our items and services. The processing of your personal data may therefore take place in countries outside the European Economic Area (EEA).

Please contact our Customer Service team if you have any further questions about the measures we have put in place to protect your data if it is processed outside the EEA.

Your privacy rights

Your privacy is yours, and yours alone. You also have multiple rights in this regard. You can contact our Customer Service team if you:

• want to know whether or not we process your personal data and, if so, would like access to your data (right of access);
• want us to correct your personal data (right to rectification);
• you want to delete your personal data (right to erasure);
• want us to transfer your personal data to another company (right to data portability);
• you want to withdraw your consent (right to withdraw your consent);
• want us to restrict the processing of your personal data (right to restriction of processing)
• want to object to the processing of your personal data if Our Company processes this data on the basis of a legitimate interest (right to object)

If you wish to exercise any of these privacy rights, please contact Our Company's Customer Service at:

• support@ruketechnologies.com
  

To prevent fraud, we ask you for certain information that is known to us. This allows us to check whether you are indeed the person to whom the personal data relates. We may also ask you to identify yourself. When it comes to a request to access personal data associated with a cookie, you will also need to submit a copy of the cookie in question. You can find this via the settings of your browser.

Right to lodge complaints 

If you have any complaints about the processing of your personal data, we will be happy to help you. However, if we do not reach an agreement, you also have the right to lodge a complaint with the relevant data protection authority.